My SIX email automation sequences recommendation:
It’s important that contacts receive messages that are specific to their circumstance. You wouldn’t want to send an establish recurring client an invitation to make their first booking with a new customer discount. You wouldn’t want to send a “Please come back, we miss you!” email to a contact who has never made a booking yet. The best way to convert a lead to book, or a onetime booking to a recurring client, is to send them appropriate messages at the right time. And, with this course you can have it all happen automatically! Here are the 6 email automation sequence you will be creating.
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Convert Leads to Booking
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One Time Booked
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Recurring Clients
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Canceled Recurring Clients
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New Customer Canceled Booking
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Leads & One Time Nurturing Automation
NEW LEAD entry: new customer in L27current goal: convert to booking plan:
2 emails, 1 text, 2 emails goal achieve d: send to Booked 1x or Booked Recurring goal failed: send to long term nurture
Long Term Nurture entry: lead does not book after period of ti current goal: convert to booking plan: 2 emails, 1 text, 2 emails goal achieve : send to Booked 1x or Booked Recurring goal failed: send to long term nurture
BOOKED 1X goal: convert to recurring
CANCELLED 1X goal: rebook cancelled cleaningBOOKED
Recurring goal: upsell & culture building
CANCELLED RECURRINGgoal: rebook recurring
NEW LEAD goal: convert to booking
Long Term Nurture goal: convert to booking
BOOKED 1X goal: convert to recurring
NEW CUSTOMER CANCELLED goal: rebook cancelled cleaning
BOOKED RECURRING goal: upsell & culture building
CANCELLED RECURRINGgoal: rebook recurring